CLEAN Teleconference Call September 12, 2017
Providing Climate Information to the Public: How well is it understood?
Abstract: Climate science information becomes ever more available to the non-science general public, presented in new and creative ways, but is this information understood? Only by evaluating the efficacy of these methods can we improve the delivery of information to the public. Through the application of new tools, eye tracking and hand-sensors, as well as more traditional questionnaires and interviews, researchers can complete such evaluations. This presentation shares preliminary results from three studies: 1) the evaluation of the usability and understandability of a climate information website for forestry stakeholders in the Southeast United States; 2) a comparison study between the learning gains from climate information animations and their still-frame counterparts; and 3) a comparison study between the ability to change attendees' engagement, conceptions, perspectives, attitudes, and behaviors toward global change at a science café and a symphony concert. These results can inform climate science communicators on effective ways to share climate science information with the non-science general public.
Bio: Lindsay is an atmospheric scientist working on her PhD at NC State University. Her research interests fall under Geoscience Education Research and Geocognition, with a special focus on evaluating climate literacy in informal education settings. She received her B.S. in Meteorology from The University of Oklahoma and her M.S. in Atmospheric Sciences from The University of Arizona. Outside of teaching and research, she enjoys running, taking ballet classes, reading, and spending time with family and friends.
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