CLEAN Teleconference Call February 19, 2019
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Mark McCaffrey: Powers of 10 Research
Bio: Mark grew up at the foot of the Rocky Mountains and after learning about the hydrologic cycle in school and spending summers playing in ditches and creeks....and later becoming a river guide on the Colorado River and its tributaries...he attempted to start a water magazine and television network in New York City in the 1980s. Later returning to Colorado he helped establish BASIN, the Boulder Area Sustainability Information Network, focused on water and sustainability issues in the Boulder Creek Watershed, and over a decade ago co-founded CLEAN. He also helped establish the National Center for Science Education's climate education initiative and he now lives in central Europe, where he had an appointment with the Institute for Sustainable Development Studies.
Abstract: A new "Powers of 10" (P10) logarithmic optimization framework offers a social perspective and practical tool in the climate action space by complementing technology, business, finance and policy paradigms and existing social frameworks. P10 identifies optimal population cohorts for climate actions between a single individual and the globally projected ~10 billion persons by 2050. Applying a robust dataset of climate actions from Project Drawdown's Plausible scenario, we find prioritizing community to urban-focused climate actions can help complement top-down and bottom-up efforts. The versatility and practicality of the P10 framework supports policies and practices for rapid sustainability transformation, helping blend and maximize individual and collective agencies for innovation, decision-making, and the collective impact of climate action at scale. In addition to adding precision to efforts to optimize the appropriate scaling of climate action, the P10 framework and approach has pedagogical and practical potential by conveying the continuum between individuals and all of humanity and helping frame the nested relationships of structures and systems within society.
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