Applying Social Research to Build Environmental Literacy and Public Engagement in Protecting Ocean Resources
This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
Funding agency NOAA
Through the funding program ELP
Award Numbers NA10SEC0080029
Selection Year:2010
Award Period:
10/01/10 - 09/30/13
Products
Workshops on how to integrate findings of The Ocean Project's national market research
Interactive workshops for key staff about The Ocean Project's national market research and how to integrate findings into education and outreach efforts.
Audience Type: Educators
Product Type: Civic Engagement , Professional Development
The Ocean Project's market research findings
Website with latest market research nationally and in 10 key marks, with related resources for targeted education.
Audience Type: Educators
Product Type: Electronic Media & Tools
Youth-driven action and library campaigns
Youth driven action and library campaigns in 3 locations across the country, to engage youth in environmental action.
Grade Level: Middle (6-8), High School (9-12)
Audience Type: Students
Product Type: Civic Engagement , Electronic Media & Tools